...lies within social networking.
At least, that's what most PR specialists think. This past weekend there was a seminar in San Diego where various speakers from across the country shared their thoughts on the ties between public relations and social networking. Lee Odden shared his thoughts on the subject and said that social networking provides a form of two-way communication between clients and target audiences. It is a tool that should be used a lot more in the public relations field.
it’s really what you do after you listen. Public relations professionals need to take listening into a company beyond the communications department and into all areas that are affected. These areas, whether sales, marketing, product development, customer service, etc., need to understand and have a breakdown of the conversations.
"There is nothing to writing. All you do is sit down at a typewriter and bleed." -Ernest Hemingway
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